Does a Toddler Need an NFT? Well, the latest frontier in children’s entertainment is cartoons, internet-based selling tokens that are non-fungible on social media apps designed for babies.
When Olympia Ohanian — the daughter of tennis star Serena Williams and the internet businessman Alexis Ohanian — was a baby, her parents bought her a doll made of plastic. Then, they gave that baby doll the Instagram profile.
Qai Qai, as the doll’s name suggests, was introduced to the platform in 2018 with an assortment of mysterious images. The feed was reminiscent of crime scene photography -the idea that Qai Qai was able to be thrown into a sandbox without ceremony or sprawled out on an asphalt strip. It also had a nostalgic look. The photos portrayed the comical dark part of a young child’s genuine love for the object of their affection: when the new toys appear and are a hit, it’s wholly tossed away. Every picture of QaiQai’s indiscreet neglect seemed infused by Olympia’s untamed spirit.
The doll gained fans because she could adapt to the requirements of different websites. In the blink of an eye, she transformed into a cartoon-like computer-generated character with eyes that were doe-like and a curly hair curl on her head. The new, almost intelligent Qai Qai could lip-sync with viral videos like a TikTok star and even wave from the F. A. O. Schwarz toy that could be converted into an influencer mini. In the end, the first Qai Qai doll was removed from social media and replaced by a brand new model styled in the style of the cartoon version and is available to purchase through Amazon. This week, QaiQai released the first doll from her NFT collection.
Qai Qai makes up a campaign to take entertainment for children into the digital age. The animation was done by the tech firm Invisible Universe, which creates web-based-native cartoon characters as intellectual property associated with famous people. (Invisible Universe also developed a lost teddy bear for the famous D’Amelio clan and a cartoon-style food-related dog for Jennifer Aniston.) Qai Qai’s NFTs have been the source of a highly speculative market rife with gimmicks — were launched via Zigazoo, the app aimed at children as young as three that claims to be “the world’s largest social network and NFT platform for kids.”
Does a Toddler Need an NFT?
Do you think your toddler requires an NFT? Zingano affirms that it does. The application’s goal is to “empower kids to shape the very landscape and infrastructure of NFTs and Web3,” to let them “express themselves through art and practice essential financial literacy skills,” and allow the children to develop into “tomorrow’s digital citizens.” As Rebecca Jennings recently reported in Vox, the efforts to help children enter the world of NFTs, cryptocurrency, and blockchain technologies are promoted to ” prepare future workers for lucrative jobs in tech.” Traditional entertainment for children has long been geared towards obtaining full money from the little ones (soon, Pixar will release an edgy origin movie that will feature Buzz Lightyear from the “Toy Story” character Buzz Lightyear). However, the slick language that suggests kids need to spend money to earn money feels fresh. Platforms like Zigazoo have been building an edgy bubble for children and promoting it to express creativity, and educational experience, and a method for citizens to be part of.
I recently tested my essential financial literacy skills by purchasing some images showing Qai Qai dancers in the tutu. First, I needed to download Zigazoo, an app akin to junior TikTok designed to be controlled by an adult caretaker. After you’ve logged in to the app, you can watch videos that are based around the anodyne “challenges,” like “Can you sing in another language?,” and non-personal questions such as “What are your favorite shoes to wear?” The content itself is not as important as the aesthetics of the application, which, just like every other adult social network, will encourage users to gain followers, accumulate likes, and ultimately become Zigazoo-famous. In Zigazoo-terms, this could be described as “practicing essential attention economy skills.”
Most users are charmingly unpolished with their videos, which cut their faces in their foreheads and chins while they utter a breathless monologue. Yet their posts are filled with the words of influencers. A typical video starts by saying, “Hey Zigazoo friends!” and concludes in “Like and subscribe!” On the other hand, they include apology messages for not posting in recent times, promises to update shortly, and an offer to shout out to the most active followers when they post their next update, even if they do not exist. At times, this odd and intimate stream will be interrupted by a bizarrely polished video, such as that of a child actor from Zigazoo who can tackle his challenges as he stares through a meaningful lens and twirls the piano in the frame. (When I first signed up on Zigazoo, the site suggested that I follow him as well as an account that that was associated with”Paw Patrol,” the “Paw Patrol” movie and a teen “Ninja Warrior” champion.) Sometimes, adult characters will appear. They usually sell something, such as an online subscription box for toys or a children’s podcast.
Common Sense Media, a nonprofit that rates the age appropriateness of media and technology, gives Zigazoo high marks for its lack of images of violence, drugs, and “sexy stuff.” There are no comments on the app, only positive-reinforcement mechanisms, and a human being moderates each video. However, even though the review says that consumption can be “not present” on the app, it’s all over. Each time I logged into Zigazoo I was informed that I am earning additional “Zigabucks,” the platform’s in-app currency for checking in daily. In addition, I was constantly reminded to pay attention to Zigazoo’s most recent NFT drop, which featured images of JJ, the cartoon baby protagonist of CoComelon.
CoComelon has become a well-liked YouTube channel with poor-quality C.G.I. videos and repetitive songs, such as “Dentist Song” and “Pasta Song.” Although it’s not a valuable resource aside from its ability to entice toddlers for long periods, it’s been a hit everywhere in the world. Recently, the company collaborated in a partnership with Saudi authorities to create an actual CoComelon town in Riyadh which could be a component of Saudi Arabia’s more extensive public relations campaign to be recognized for something that isn’t just torturing rebels. (Let’s refer to it as “practicing essential geopolitical skills.”)
Children enjoy it: The CoComelon NFTs were all gone before I was able to get one, and I waited to see the Qai Qai NFTs go on sale while watching the countdown clock on the Zigazoo app to wait for my opportunity to “invest.” Qai Qai’s NFTs were priced between $5.99 to $49.99 each, which gives you a greater chance of purchasing not just a “common” NFT but a “rare” or “legendary” one and a distinction that was without explanation. Every Zigazoo NFT is connected to a unique electronic record stored on the Flow blockchain. The app did not reveal the number of documents assigned to every Qai Qai image making it more challenging to figure out what value it could have shortly.) I picked a “rare” pack of Qai Qai collectibles for $19.99. Then I answered some questions to prove I am an adult. And was awarded four still pictures that showed Qai Qai along with a “rare” repeating video of Qai Qai dancing his “Heel Toe Dance.”
In the following days, I was offered to trade my NFTs with other users and to participate in challenges related to NFTs such as “#QaiQaiDrop: What new toy are you hoping to get?” and “CoComelon: Can you show us your favorite pajamas?” The competition’s “winner” was rewarded with another round of NFTs. The most challenging part of this scenario is the need to “express yourself by helping to hype a new tech gimmick to a younger class of consumers.” It was the end of my NFT knowledge of Zigazoo.
Final Thoughts on the Topic: Does a Toddler Need an NFT?
The quality of my Qai Qai NFT is fine. Much like the web’s other singing babies before her, she’s cute. The purchase of the digital asset is also a part of an even bigger idea: Serena Williams developed Qai Qai to ensure that her children’s generation had the opportunity to play with Black dolls, which Williams herself did not have as a young girl. (I am not sure what I would comment on QaiQai, but I like the CoComelon NFTs.) Dolls provide endless opportunities for playfulness which is evident in Qai, the sly beginnings of Qai. Her first Instagram account demonstrated the potential on the Internet, the capability to generate a strange artistic project and reveal it to the world not just because it can “teach” you how to invest in crypto or cryptocurrencies, but simply because you’re feeling like it.
In the app’s explanation of “Why should kids have NFTs?” Zigazoo argues it’s because “so much about the internet is about consumption,” however, it states that “the future of the internet is what you can create.” For now, the focus is on the products you can purchase with Zigabucks.
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